From Audio Graphics.

HD Radio programming is not getting attention because it can’t be found – that’s with the exception of Clear Channel’s page listing all of its HD stations online. Take another second, and ask why radio hasn’t used new media to promote the one item that ties it closest to digital. Do we have a radio industry that is afraid to show off its product? Or does it really believe the public will find better programming on HD stations and pass it on. Word of mouth works – sometimes – if you can get those first few hundred thousand folks to sample your product. And, if it’s worthy.

The lackluster promotion of this new medium only surprises me in relation to the substantial money spent on upgrading transmitters, delivery systems, etc. And that’s not even considering the HD Radio Alliance advertising several companies are running to help drive would-be HD listeners into the various retail outlets that (allegedly) sell the receivers.

Is is Radio’s saving grace in the face of attacks from iPods, internet radio and satellite radio? Or is it a medium in search of a purpose?